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Sony LIV Slammed For Promoting Undekhi With Phone Calls Describing Murder

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Internet Collection

oi-Sanyukta Thakare

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Sony LIV lately launched a brand new crime thriller internet sequence Undekhi. The story is reportedly impressed by the case the place a younger girl was shot useless, when she stopped dancing at a marriage in Uttar Pradesh. The present follows a photographer who witnesses the crime and needs to report it, however finally ends up operating away fearing for his life.

Sony LIV Slammed For Promoting Undekhi With Phone Calls Describing Murder

As a promotional prank, the makers had used a sound clip from the present used for cellphone calls made to random Mumbai residents. Within the clip, the witness makes a cellphone name and describing the homicide, asks for assist. On the finish of the decision, it’s revealed that it is a promotional name. Nonetheless, the prank cellphone name has landed SonyLIV in hassle, as many netizens slammed the streaming platform on social media.

A Twitter consumer additionally complained to the Mumbai Police as a real act out of concern. However after discovering out the reality, she took to Twitter and lashed out atSonyLIV. She wrote, “Disgrace on you @SonyLIV I simply bought to know that this name is a promotional gimmick to your new present. I used to be on the ground breathless with panic once I bought it. Are you out of your thoughts doing this??? @MumbaiPolice you need to take motion. That is appalling and unethical.”

One other consumer wrote, “This can be a completely horrific approach to pitch a promotional name (+140) for #Undekhi @SonyLIV . Please keep away from such methods as individuals are very a lot burdened and nervous already owing to the #pandemic and such horrifying calls could result in some unlucky incidents. @PIB_India.”

One Twitter consumer additionally shared the decision recorded clip and stated that it might have result in critical panic if previous few seconds of the calls are missed. The tweet learn, “What a ridiculous #promotional name trick by #Undekhi #SonyLIV Do U even realise what this may trigger to an individual in the event that they miss out the previous few phrases in panic. Get a greater approach to promote your sequence #webseries #commercial #ScamAlert #murdercall #unethical #worldpremiereseries.”

In line with a report, the principle management room of Mumbai Police obtained many calls from individuals within the afternoon that that they had obtained unusual calls from numbers beginning with 140 or 40. Mumbai police additionally opened up concerning the calls on Twitter and wrote, “Please don’t share any delicate particulars over a name and go to the closest police station for additional assist.”

Quickly after, SonyLIV additionally tweeted that it was a promotional exercise and shared an apology. ” In case you have obtained a name for our present Undekhi & it has disturbed you we wish to sincerely apologise to you. This was a check exercise which has gone out by chance & our intention was to not trigger any sort of discomfort or panic. We sincerely remorse any inconvenience,” learn the tweet.

Undekhi launched on July 10 and is at the moment streaming on SonyLIV.

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Hashtag:    #Sony #LIV #Slammed #Selling #Undekhi #Cellphone #Calls #Describing #Homicide

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