Doordarshan’s announcement concerning the re-run of Ramayan amid, the nationwide lockdown as a result of Coronavirus pandemic, introduced them success. The viewers showered a variety of love on the present and trended it on social media throughout its re-run. Ramayan, not solely topped the TRP chart, but additionally turned the most-watched present amid lockdown! However, do you know that when Prasar Bharati determined to re-run the present, many laughed/mocked on the concept!
Throughout a video interview on the backstory of Prasar Bharati’s programming in the course of the COVID-19 lockdown, Prasar Bharati CEO Shashi Shekhar Vempati revealed to IANS, “They’re all, like, laughing. Who’s going to look at it?! I needed to inform them that, you already know, India could be very totally different. It isn’t simply the English talking elite, it is a lot greater, rather more various. So there was that fear.”
Publish Ramayan’s re-run, Doordarshan’s attain soared well past the highest seven Hindi normal leisure channels. Apparently, the time spent on Doordarshan was moved from 5 minutes per week to greater than 70 minutes! Ramayan‘s re-run on April 16, 2020, was watched by 77 million viewers!
Relating to the tapes of Ramanand Sagar’s Ramayan, Prasar Bharati CEO informed IANS, “The tapes had been within the deep archive of the (Ramanand) Sagar household, and in Mumbai it was like working in curfew. Somebody needed to bodily retrieve this stuff. The codecs had modified. Individuals needed to work by way of the night time to determine how one can get it right into a appropriate format, after which push it from Bombay. As a result of the file sizes are so massive, you’ll be able to’t do it over the web, it will have taken endlessly. So we had a satellite-based mechanism by which the content material was beamed from Bombay and downloaded into servers right here, in order that the following day’s episodes might be aired.”
(With IANS Inputs)
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