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Kaun Banega Crorepati 12 Director Nitesh Tiwari Reveals The Idea Of This Season’s Campaign


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2020 as a 12 months, has been etched in everybody’s minds, for all of the improper causes. Given the pandemic, everybody has confronted setbacks. Nevertheless, it is for us to resolve the right way to overcome these setbacks and march forward. The need and dedication to maneuver ahead comes from inside, and this 12 months, the Kaun Banega Crorepati 12 gears up for essentially the most celebrated comeback with the thought – Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do.

Since inception, KBC has been celebrating the human spirit and the never-give-up angle. Identical to KBC, as a present, makes a comeback amidst the present pandemic, the marketing campaign of this season brings forth relatable examples, by means of humane tales, which encourage and encourage folks to make a higher comeback in life. Conceptualized and written by Nitesh Tiwari & Nikhil Mehrotra, the marketing campaign is directed by Nitesh Tiwari, and it touches a uncooked nerve.

Kaun Banega Crorepati 12 Director Nitesh Tiwari Reveals The Idea Of This Season’s Campaign

With the season 12 of KBC on the anvil, the enduring model synonymous with the present, Mr Amitabh Bachchan can also be gearing as much as welcome and applaud contestants from throughout the nation. That is the 12 months of change, and a outstanding participation through the digital auditions of the present solely reinstates the dedication and recognition the present enjoys.

Amit Raisinghani, Head- Enterprise Planning and Communication, Sony Leisure Tv says, “KBC celebrates the achievements of individuals no matter how small or large the achievements are. The marketing campaign this 12 months has been pushed by folks’s dedication to show opposed circumstances of their favor and transfer forward in life. It is at all times a pleasure to work with Nitesh Tiwari, who precisely is aware of the heart beat of the scenario, and creates impactful advert movies for KBC. We hope, like in previous, this marketing campaign resonates strongly with our viewers.”

Nitesh Tiwari, Director, KBC marketing campaign, “I’m grateful for the belief that Sony places in me every year for the KBC campaigns. This 12 months is in fact very completely different and difficult for all of us is each side. Nevertheless it has been a 12 months of studying and exploring avenues that in all probability weren’t considered, paving the trail for one thing significant. Which leads us to the perception that there’s a spark someplace in every one in every of us that retains us going, however the obstacles, nevertheless large or small. The thought of this marketing campaign is to reignite the spark and encourage folks to maneuver forward in life.”

Additionally Learn: Kaun Banega Crorepati 12 Promo: Amitabh Bachchan Has An Inspiring Message For All Of Us


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