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Nushrratt Bharuccha’s Chhorii Has Its World Premiere At IIFI 2021

India’s
most
preferred
entertainment
destination,
hosted
the
world
premiere
of
the
highly
anticipated
Amazon
Original
horror
movie

Chhorii

at
the
ongoing
52nd
edition
of
International
Film
Festival
of
India
(IFFI),
Asia’s
oldest
and
India’s
most
iconic
international
film
festival.
The
film
opened
to
a
packed
house
and
was
appreciated
for
its
unique
approach
towards
storytelling
and
engaging
mix
of
horror
and
thrills.

nushrratt

A
Hindi
remake
of
the
critically-acclaimed
Marathi
horror
film,

Lapachhapi
,

Chhorii

is
a
haunting
story
of
a
young
couple
based
in
the
heartland
of
India.
The
film
takes
the
viewers
to
a
deserted
house
located
deep
within
a
sugarcane
field
as
the
couple
takes
refuge
in
it.
However,
once
in
the
house,
deeply
buried
secrets
of
the
past
begin
to
resurface
and
the
protagonist’s
quest
to
find
the
answers
to
all
the
questions
takes
the
viewers
on
a
journey
that’s
got
horror,
thrills
and
chills,
all
in
equal
proportions.

Chhorii Movie Review: Nushrratt Bharuccha Plays Peek-A-Boo With Horror And Takes You By SurpriseChhorii
Movie
Review:
Nushrratt
Bharuccha
Plays
Peek-A-Boo
With
Horror
And
Takes
You
By
Surprise

In
a
prelude
to
the
screening,
an
interactive
session
had
Gaurav
Gandhi,
Country
Head,
Amazon
Prime
Video
India,
Manish
Menghani,
Head,
Content
Licensing,
Amazon
Prime
Video
India,
the
creators
of
the
movie

Director
Vishal
Furia,
Producers
Vikram
Malhotra
of
Abundantia
Entertainment
and
Jack
Davis
of
Crypt
TV,
along
with
the
lead
actor,
Nushrratt
Bharuccha
talk
about
the
making
of
Chhorii
and
the
growth
of
the
horror
genre
in
India.

“We
are
very
excited
for
the
world
premiere
of
the
Amazon
Original
Movie

Chhorii

at
IFFI.
The
film
promises
to
give
the
genre
a
whole
new
meaning,
weaving
a
strong
social
message
into
its
entertaining
narrative,”
remarked
Gaurav
Gandhi,
Country
Head,
Amazon
Prime
Video
India,
as
he
presented
Chhorii
to
the
audience
at
IFFI.

He
further
added,
“At
Prime
Video,
our
constant
endeavour
is
to
provide
a
strong
platform
to
turn
local
stories
into
global
hits
that
transcend
linguistic
and
geographical
barriers
to
deliver
an
immersive
viewing
experience.
I
believe
that
IFFI
and
Prime
Video
share
a
common
vision
of
promoting
excellence
in
cinematic
art
and
shining
a
spotlight
on
the
creative
economy
of
India
and
its
powerhouse
of
talent
and
resources.
I
would
like
to
thank
Shri
Anurag
Thakur,
Minister
of
Information
and
Broadcasting
of
India,
Shri
Apurva
Chandra,
Secretary
in
the
Ministry
of
Information
&
Broadcasting,
Shri
Chaitnaya
Prasad,
IFFI
Director,
and
the
entire
team
at
IFFI
for
graciously
inviting
Amazon
Prime
Video
to
be
part
of
the
festival,
and
curating
an
opportunity
for
us
to
share
our
stories
with
such
an
eminent
audience.”

Exclusive: Mita Vashisht On Comparison Between Chhorii And Lapachhapi: The Two Films Are Totally DifferentExclusive:
Mita
Vashisht
On
Comparison
Between
Chhorii
And
Lapachhapi:
The
Two
Films
Are
Totally
Different

“IFFI
is
one
of
the
most
significant
film
festivals
in
Asia
and
having
an
opportunity
to
showcase
our
film
at
the
festival
helps
us
take
such
compelling
stories
to
a
wider
audience,”
said
Manish
Menghani,
Head,
Content
Licensing,
Amazon
Prime
Video
India.

He
added,
“Horror
is
one
of
the
toughest
genres
to
make
content
for
and
remains
an
underserved
genre
in
India.
This
offers
immense
potential
to
offer
differentiated
horror
stories
that
are
truly
local
in
flavour
and
can
connect
with
the
audiences
at
a
deeper
level.
The
cast
and
crew
of
Chhorii
have
done
a
fabulous
job
of
artfully
weaving
different
elements
to
narrate
a
story
that
keeps
the
audiences
at
the
edge
of
their
seats.”

Speaking
about
the
horror
genre,
Vikram
Malhotra,
Founder
&
CEO
of
Abundantia
Entertainment,
said,
“Fear
is
such
a
fundamental
human
emotion
that
stories
that
scare
tend
to
impact,
stay
back,
resonate
with
fans,
across
screens
and
mediums.
With
that
in
mind
and
the
kind
of
DNA
of
storytelling
that
we
have
at
Abundantia
Entertainment,
we
wanted
to
do
high-quality
projects
in
the
horror
and
paranormal
genre.”

He
went
on
to
talk
about
the
production
house’s
decision
to
partner
with
Amazon
Prime
Video
for

Chhorii.

“The
team
at
Amazon
Prime
video
is
like
an
extended
family
for
us
at
Abundantia
Entertainment
and
it
was
a
logical
decision
to
take

Chhorii

to
them.
It
helps
that
the
this
is
an
underserved
genre
not
just
in
India
but
in
general
on
the
streaming
services
and
I
have
high
hopes
that
it
will
connect
well
with
the
audience.”

Speaking
about
why
she
chose
the
horror
genre
and

Chhorii

as
the
next
step
in
her
career
progression,
Nushrratt
Bharuccha,
playing
the
lead
role
in
the
movie,
shared,
“For
me
to
pick
up
a
project,
the
story
has
to
connect
with
me
and
inspire
me.

Chhorii

is
one
such
story.”
She
went
on
to
talk
about
the
important
role
the
video
streaming
is
playing
in
expanding
the
creative
ecosystem
in
the
country,
“With
all
the
creative
content
that
OTT
is
offering,
it
has
helped
evolve
the
audience
tastes

automatically
creating
space
for
more
such
stories
to
come
out,
giving
actors
greater
opportunity
to
showcase
their
talent.”


Chhori
i
will
be
available
on
Amazon
Prime
Video
for
viewers
across
240
territories
and
countries
from
November
26,
2021
onwards.

Prime
Video’s
participation
in
IFFI
is
reflective
of
the
increasing
popularity,
reach
and
growth
of
video
streaming
services
in
India
and
across
the
world.
The
year
2021
is
being
earmarked
as
metamorphic
for
the
video
streaming
industry
as
IFFI
for
the
first
time
ever,
since
its
inception
more
than
fifty
years
ago,
has
invited
video
streaming
services
to
the
festival.
In
addition
to
the
exclusive
world
premiere
of

Chhorii
,
Prime
Video
also
hosted
masterclasses
with
the
creators
and
cast
of
Amazon
Original
Series

The
Family
Man

and
Amazon
Original
Movie

Sardar
Udham
.
Additionally,
in
order
to
commemorate
the
birth
centenary
of
the
legendary
filmmaker,
Satyajit
Ray,
Prime
Video
is
showcasing
some
of
his
iconic
films,
along
with
a
special
documentary
on
the
service,
timed
with
the
dates
of
the
festival
(20th
to
28th
November).


#Nushrratt #Bharucchas #Chhorii #World #Premiere #IIFI

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